I am super-excited to announce the launch of my new podcast called the Art of Authority! Here's the very 1st episode  where I talk about The Authority Positioning Portfolio™ as a powerful Marketing Strategy. Click play below to...

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How Can a Purple Cow Help Your Authority Positioning?

Purple Cow: Transform Your Business by Being Remarkable is a book that presents Godin’s personal belief that creative advertising is less effective today because of clutter and marketing noise. The book recommends that companies produce remarkable products and target...

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