Have you ever wanted to build a relationship or strategic alliance with an influencer or thought-leader because you knew it would move your impact to your target audience in a positive direction? But, the problem is, you don’t have any connection with them….yet!
In this episode, I interview Scott Gerber, the CEO of The Community Company.
The Community Company an organization that builds and manages community-driven programs for media companies and global brands.
He is the founder of YEC, an invitation-only organization comprised of the world’s most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for elite executives.
He is also sought-after speaker, the co-author of Superconnector and the author of Never Get a “Real” Job. Scott has been featured in the New York Times, Wall Street Journal, Washington Post, Bloomberg, Fortune, TIME, CNN, MSNBC, CNBC, Reuters, Mashable, BBC, NPR, Forbes, The Daily Beast, CBS News, US News & World Report, Fox News, Inc. and Entrepreneur, and has been honored by NASDAQ and the White House.
Follow him on Twitter at @scottgerber
Excellent interview.
My bet is the average networker would rather not be doing it but believe it’s necessary. Their lack of skill in the arena doesn’t mean they’re participating with poor motives, it probably just means they lack awareness of the techniques that Scott is sharing.
This podcast has definitely helped me refine how I think about the networking process.
Thanks for stopping by Mike! Yes you are correct in your assessment, it’s been said “what’s easy to do is easy NOT to do!”