In this episode I speak with Marcus Sheridan about Content Marketing vs Authority Positioning
Do you remember when the phrase “content marketing” started? Now, it’s no longer even a relevant strategy….not because it is not effective, but only because it should be integrated in a marketing strategy to educate and teach your target audience anyway!
This is how I feel Authority Positioning will become in the near future!
Today it is a new “Blue Ocean” strategy, but in a short time, it will be a mandatory element of any marketing plan!
