Feb 5, 2018
I am super-excited to announce the launch of my new podcast called the Art of Authority! Here’s the very 1st episode where I talk about The Authority Positioning Portfolio™ as a powerful Marketing Strategy. Click play below to...
Jan 4, 2018
Why is market segmentation and target marketing so important to a marketing strategy? I think it’s so important because it really is the starting point for a marketing strategy. And why would that be? Because you don’t know WHO you’re marketing to....
Dec 16, 2017
Dr. Stephen and Janet Lewis “Authority Positioning gets you seen” Executive Summary: As is a Chiropractor in Longview Texas, Dr. Stephen Lewis and Janet have a long history of helping people achieve their maximum potential. Dr. Stephen Lewis stays current on the...
Dec 9, 2017
Purple Cow: Transform Your Business by Being Remarkable is a book that presents Godin’s personal belief that creative advertising is less effective today because of clutter and marketing noise. The book recommends that companies produce remarkable products and target...
Dec 7, 2017
Why is it important to create effective marketing strategies but also follow through to really boost your competitive advantage. Hi my name is Mike Saunders and I own a company called Marketing Huddle. My company is a digital marketing agency focusing on Authority...
Dec 3, 2017
Why is it important to select the right strategic alliance partner for your company to work with? I can speak from experience in this and working with clients and doing interviews to my show influential entrepreneurs because I feel this is such a huge huge piece in...
Nov 25, 2017
As an Entrepreneur, are you tired of feeling like you are INVISIBLE to your target audience? I understand your struggle to grow your business, let’s face it…it’s hard to keep up with what is effective marketing these days with all the “shiny objects” that look like...
Nov 17, 2017
Today we’re going to do a deep dive case study behind the scenes look at a few examples of ZMOT the Zero Moment of Truth because face it people will Google us before they call us and you know you and I both do it every single day. Right. I mean how many times...
Nov 17, 2017
Here’s a quick video overview of my favorite learning points from the Greatest Salesman in the World by Og Mandino! The Scroll Marked I – Today I Begin A New Life-Specifically, you’ll leave behind your old ways of being and habits, and adopt newer...
Nov 10, 2017
So how is winning a chili cook off like competitive advantage and standing out in your business? Here’s a little story that happened just a few days ago literally. Every year our church has a chili cook off and my son and I have been doing a fun father son...