CASE STUDY: How a Financial Advisor Uses an Authority Marketing Book to Get More Clients
Executive Summary: Prior to forming Focus Asset Management, Matthew was an advisor with Fisher Investments where he was responsible for managing approximately $150 million in assets, was ranked in the Top 1% of Advisors, and where he constantly lead the company in...
CASE STUDY: How a Resume’ Consultant Uses Authority Marketing to Expand Professional Networks and Create Unanticipated Referral Revenue Streams
Executive Summary: Virginia is a multi-certified Executive Resume and LinkedIn Writer, Coach, and Career Storyteller whose documents are written for today’s online skim readers to help job seekers get interviews. Challenges: Working with job seekers one-on-one, I...
CASE STUDY: How a Fertility Expert and Coach Uses Authority Marketing to Build Omnipresence
“Mike goes above and beyond and just made this process so easy!” Executive Summary: Blaise Hunter is an author, award winning mental health advocate, international speaker and fertility expert who tackles the realities of issues women face from body...
CASE STUDY: How a Certified Nutritarian Uses Authority Marketing to Build Omnipresence
Executive Summary: Dave Skattum is a family man, a health guru and an inspirational speaker. In his late forties some life changing experiences created a starting gate for him to make drastic changes in his life to improve his health. Since then he has taken...
Gary Vaynerchuk asks how are you building your reputation when the internet is commoditizing everything and your brand will be the only thing left!
{Podcast} Interview: John Hall Author of Top of Mind
In this episode I speak with John Hall Author of Top of Mind. Forbes says of the book: "An absolute must-read for any professional or company seeking to build influence and lead their industry" In this interview we discuss a framework for building powerful, lasting...
{Podcast} Interview-David C. Baker Author of The Business of Expertise
In this episode I speak with David C. Baker Author of The Business of Expertise. This is a true master-class in how to expand your influence to attract more clients to your business, listen and take a lot of notes....but more importantly, implement the ideas you pick...
{Podcast} Interview-Personal Branding for Influencers with Henry Kaminski Jr. – The Art of Authority Podcast
In this episode I speak with Henry Kaminski Jr. The Brand Doctor about how powerful it is for entrepreneurs who are looking to level-up their Authority & Expertise by improving their personal brand design. Listen to "Henry Kaminski Jr. founder of Unique Designz-...
{Podcast} Interview-Steve Olsher – Learn how to optimize your opportunities when being interviewed on podcasts to make sure you deliver high value and are seen as a valued resource to the listeners in order to be seen as an expert.
In this episode I speak with Steve Olsher and you will learn how to optimize your opportunities when being interviewed on podcasts to make sure you deliver high value and are seen as a valued resource to the listeners in order to be seen as an expert....
How to Use Strategic Authority Positioning to Optimize The Buyer’s Journey
We have all been taught over the years about the traditional buying cycle of customers where you start with a "Suspect," and then it moves to "Prospect", "Engage," "Qualify", "Propose," "Defend," and "Close." These are the old-school sales techniques where you would...