14 Creative Ways To Take Your Personal Brand To The Next Level
I was featured in a Forbes Expert Panel on "Taking Your Personal Brand to the Next Level" - pretty awesome! My teaching point was: Be An Educator And Advocate Provide solutions to the problems your target audience faces by being an educator, and advocate for their...
Are You Dead or the Lead Singer for a Punk Band? The Art of Authority Podcast Ep-13
Listen to "The Art of Authority Podcast" on Spreaker. Hello and welcome to this episode of the Art of Authority. This is Mike Saunders, the Authority Positioning Coach and today I'm going to talk about something really interesting because it's kind of funny. I...
How Many Authority Positioning Assets™ Can You Get From a 20 Minute Phone Interview?
Are you feeling frustrated and realize that traditional marketing no longer works for you like it used to before? You see all the new "shiny object" marketing strategies coming at you in your Facebook feed and wonder if they will work for you...or at all! Stop the...
{Podcast} Are You a Jack of All Trades or Master of One?
In this episode I discuss the importance of making your marketing message clear and concise and focusing on your area of expertise - listen and learn how not everything you know is useful for authority positioning! Listen to "The Art of Authority Podcast" on Spreaker....
Podcast Authority Positioning & Marketing Strategy | Research and Statistics
Podcasts and Online Radio Shows are becoming one of the most efficient means of expanding your audience and getting your message out. Gaining serious traction since its invention, today “podcast” has become a buzzword to rival “blog” or “social” and is now one of the...
How to Conquer “The Imposter Syndrome” to Create a Solid Mindset
Do you feel like you are trying to look more important than you really are when you begin building our your Authority and Expertise to be more Influential to your target audience? In this podcast episode of The Art of Authority I discuss how to handle this!
Why is the Song “Little Indian Brave” The Secret Shortcut to Expert Status?
I remember when my 3 daughters were learning to play, they were learning all the basic theory and notes and playing "Mary Had a Little Lamb" and scales...man alive I needed those noise-cancelling headphones!! But all of a sudden, the light switch would go off and they...
CASE STUDY: Henry Kaminski, Jr. Unique Designz-How a Graphic Design, Branding, and Marketing Company Uses an Authority Positioning Portfolio™ to Grow His Business
“Mike and his team did all the heavy lifting for me. All I had to do was focus on what I do best.” Executive Summary: Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full service graphic design, branding, and marketing company. He is...
{VIDEO} – How Branding and NeuroEntrepreneurship Integrate with Your Message to Market
Quick Lesson on Researching your Unique Selling Proposition (USP) | The Art of Authority Podcast Episode 7
What Is a Unique Selling Proposition and Why Do You Need One? A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes...