I am super-excited to announce the launch of my new podcast called the Art of Authority! Here's the very 1st episode where I talk about The Authority Positioning Portfolio™ as a powerful Marketing Strategy. Click play below to listen:
Positioning Your Authority in Front of the Best Market Segment for Your Brand
Why is market segmentation and target marketing so important to a marketing strategy? I think it's so important because it really is the starting point for a marketing strategy. And why would that be? Because you don't know WHO you're marketing to. So think about your...
CASE STUDY: How a Chiropractor and Nutrition Coach Use Authority Positioning to Grow Business Revenues
Dr. Stephen and Janet Lewis “Authority Positioning gets you seen” Executive Summary: As is a Chiropractor in Longview Texas, Dr. Stephen Lewis and Janet have a long history of helping people achieve their maximum potential. Dr. Stephen Lewis stays current on the...
How Can a Purple Cow Help Your Authority Positioning?
Purple Cow: Transform Your Business by Being Remarkable is a book that presents Godin’s personal belief that creative advertising is less effective today because of clutter and marketing noise. The book recommends that companies produce remarkable products and target...
Why Having a Competitive is Not Enough to Effectively Communicate Your Authority and Expertise
Why is it important to create effective marketing strategies but also follow through to really boost your competitive advantage. Hi my name is Mike Saunders and I own a company called Marketing Huddle. My company is a digital marketing agency focusing on Authority...
Strategic Alliances Accelerate Your Authority Positioning and Marketing
Why is it important to select the right strategic alliance partner for your company to work with? I can speak from experience in this and working with clients and doing interviews to my show influential entrepreneurs because I feel this is such a huge huge piece in...
{VIDEO} Using the Science of “Heuristic Authority Positioning” to become a RECOGNIZED EXPERT in Our Digital Attention-Span Economy
As an Entrepreneur, are you tired of feeling like you are INVISIBLE to your target audience? I understand your struggle to grow your business, let’s face it…it’s hard to keep up with what is effective marketing these days with all the “shiny objects” that look like...
Behind the Scenes Case Study with The Authority Positioning Coach: How ZMOT Applies to Your Online Brand Reputation (Google Resume’)
Today we're going to do a deep dive case study behind the scenes look at a few examples of ZMOT the Zero Moment of Truth because face it people will Google us before they call us and you know you and I both do it every single day. Right. I mean how many times have we...
3 Quick Learning Points from The Greatest Salesman in the World-by Og Mandino
Here's a quick video overview of my favorite learning points from the Greatest Salesman in the World by Og Mandino! The Scroll Marked I - Today I Begin A New Life-Specifically, you'll leave behind your old ways of being and habits, and adopt newer and better ones....
How is Winning a Chili Cook-off Like a Strong Competitive Advantage in Your Authority Positioning?
So how is winning a chili cook off like competitive advantage and standing out in your business? Here's a little story that happened just a few days ago literally. Every year our church has a chili cook off and my son and I have been doing a fun father son thing. He's...