Purple Cow: Transform Your Business by Being Remarkable is a book that presents Godin’s personal belief that creative advertising is less effective today because of clutter and marketing noise. The book recommends that companies produce remarkable products and target people who are likely to spread word of mouth about the product because they actually remember your company.
If you have not read this book, please do yourself a favor and buy it!
When everyone else is done with their marketing tricks and gimmicks, you are still there plugging away with the tried and true marketing and promotion of your business. But remember that it is critical to actually do that consistently month-in and month-out.
Once you are noticed because of your marketing and the social proof from testimonials from happy customers you will be thanked. Your customers will be relieved that their needs are so well-met by your company and the shining (pun intended) service you provide them.
Feel free to click this graphic of the duck to download the 119 page ebook (no optin)
“99 Cows” by Seth Godin which is a collection of case studies detailing how various companies became remarkable.
Are you interested in building an Authority Positioning as the #1 strategy to grow your business, brand and influence?
If you’re looking for some help with this, I invite you to book an Authority Audit™with me. This 7-point audit of your current authority position will uncover opportunities & show you how to be seen as a leading Expert & Authority your industry looks to for advice. Here’s the link: