Authority Marketing

 

Executive Summary:

Dave Skattum is a family man, a health guru and an inspirational speaker. In his late forties some life changing experiences created a starting gate for him to make drastic changes in his life to improve his health. Since then he has taken off 70 pounds, participates in Triathlons and Ultra Trail running, has weaned himself off junk food and enjoys nutritious foods, become accurate in his thinking and has taken his spiritual life to a new level. When speaking to an audience about his story about getting healthy, he brings excitement and hope. Dave is a Certified Nutritarian, a CPT, distinguished Toastmaster and a Certified Instructor with the Napoleon Hill Foundation.


Challenges:

Dave knew he needed to do business development, but found himself procrastinating because he did not know where to start or how to do everything needed to develop and maintain a vibrant “Omnipresence”. 

  • What led you to look for a “better way”? What got you off the fence to take action?

I was talking about this problem to one of my business mentors who recommended that I call Mike Saunders to talk about his done-for-you Authority Positioning packages.

  • What made you confident to choose Mike Saunders the Authority Positioning Coach?

On the call I could immediately tell that Mike knows what he is doing, I felt confident to schedule a call in the 1st place because of the recommendation from my colleague, and finally he has VAST client proof!

  • What Authority Positioning package(s) did you select?

Authority Boost™ which was an interview on his show on the Business Innovators Radio Network including a media & press syndication, then the Author Boost™ where I became an Amazon bestselling author, and the Podcast Marketing Platform; my podcast getting syndicated on numerous platforms to help get my message out.

  • How did the “Done-for-You” Authority Positioning Packages help you with being seen as THE go-to Authority & Expert in your industry?

It helped me build a solid presence on Google- I now have incredible online presence. The podcast is going really well too. His team produces the podcasts very quickly and all I have to do is record the episode. It’s that simple.

  • How did the Authority Positioning Packages make you money by opening doors to close new business?

It hasn’t yet, but I know it will….in fact, because of this Authority Positioning, I was able to reach out to one of my nutrition guru idols who literally changed my life….and he accepted my invitation to come on my podcast, I am blown away!

 

  • How did the Authority Positioning Package help you save time and / or avoid effort?

Working with Mike has gotten me out of the weeds and now I am able to work on “A” items!

 

  • What went well or better than expected during the process of using the Authority Positioning Package?

The process. Mike’s process is very streamlined. I knew what was needed of me and what was coming next. It was a smooth process

 

  • Thinking back to the beginning, how has Authority Positioning changed how you feel about the process of being seen as THE go-to Authority & Expert in your industry?

I doubted I could do it – but now I KNOW I can because I see it happening before my eyes!

 

  • What do you see is the long-term impact of using Authority Positioning?

Helping 1 billion men take steps towards good health

 

  • What is your advice to others who might be considering the “Done-for-You” Authority Positioning Packages from Mike Saunders?

I met Mike he waved his magic wand and poof I now have a professionally syndicated podcast, I’m being interviewed and interviewing industry thought leaders and my book is now an Amazon best seller in multiple categories. Its a no brainer – call Mike! You’d be crazy not to do it!!

 

As an Entrepreneur, are you tired of feeling like you are INVISIBLE to your target audience?

I understand your struggle to grow your business, let’s face it…it’s hard to keep up with what is effective marketing these days with all the “shiny objects” that look like the perfect solution to increase your revenue. I know you’re tired of launching a marketing initiative only to “hear crickets”! Heck, the sound of crickets is really relaxing on a lazy summer evening….but not as a result of a marketing campaign!

 

I am the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

I help entrepreneurs become an instant celebrity in their market by delivering a done-for-you Authority Positioning Portfolio™ of permanent assets on powerful platforms of Publicity, Podcasting, Publishing, and TV Programming.

This creates Omnipresence so they are seen as an Expert and Authority resulting in more clients, more profit and more impact!My strategy is simple: I help you break out of obscurity. This is holding you back from your prospects seeing you as the obvious choice. This works to pre-sell you before they even connect for the 1st time!

I do not take on dozens of clients a month because I deliver a high-touch Concierge service to my clients with spectacular results!

 

 

Are you interested in building Authority Positioning as the #1 strategy to grow your business, brand and influence?

If you’re looking for some help with this, I invite you to book a complimentary Authority Marketing Discovery Call.