Executive Summary:
Prior to forming Focus Asset Management, Matthew was an advisor with Fisher Investments where he was responsible for managing approximately $150 million in assets, was ranked in the Top 1% of Advisors, and where he constantly lead the company in client satisfaction. Matthew also previously worked at Merrill Lynch, Pierce Fenner & Smith where he advised affluent individuals and families. Matthew attended Syracuse University for undergraduate, and Harvard University for graduate work. He also obtained a Professional Certificate in Financial Markets from Yale University.
Matthew has 13+ years of professional experience, and a combined 10 years of financial advisory and investment consulting experience.
Challenges:
Visibility was the largest challenge I faced, and I found that having the ability to “drip” on prospects was so important. The Authority Book I was featured-in allowed me the ability to continue to “drip” on prospects throughout my sales process. It also was a nicely added “wow” factor, and prospects really appreciate the book.
o What led you to look for a “better way”? What got you off the fence to take action?
I acknowledge that I am a professional in my industry, and am not a marketing expert. I decide to delegate these responsibilities to vetted professionals who specialize in their field or industry.
o What made you confident to choose Mike Saunders the Authority Positioning Coach?
I knew what Authority marketing was from my previous firm, so I wanted to look for someone who knew how to do it right, and Mike checked all the boxes and then some!
o What Authority Positioning package(s) did you select?
Authority Boost™ which was a series of interviews on his show on the Business Innovators Radio Network including a media & press syndication, then being featured in the Amazon bestselling book series, the Expert Profiles.
o How did the “Done-for-You” Authority Positioning Packages help you with being seen as THE go-to Authority & Expert in your industry?
Most importantly it helped me immediately establish an online presence, so when individuals Googled my name and company, my podcast, my book and several press releases on me and my company were the first to appear.
o How did the Authority Positioning Packages make you money by opening doors to close new business?
Specifically, the book was a great “leave behind” tool which kept me top of mind. For example, a prospect wanted to “think about” retaining me for investment advisory, and I gave him my book and told him to read it. He and his wife read it and decided the next day after to hire me because the book told them things about me in a way I could not.
o How did the Authority Positioning Package help you save time and / or avoid effort?
Mike’s streamlined approach allowed me to focus on my business, while he took care of my Authority Position Package & Marketing. This saved me countless hours of extra work and avoided frustration as Mike is the expert in marketing, not me.
o What went well or better than expected during the process of using the Authority Positioning Package?
I was impressed with the turnaround time, and how streamlined the entire process was. Additionally, Mike’s communication along the way was clear and concise; it was excellent.
o Thinking back to the beginning, how has Authority Positioning changed how you feel about the process of being seen as THE go-to Authority & Expert in your industry?
I know I’m an expert, but prospects (strangers) have no idea who I am. This helps give me instant credibility when meeting with new prospects, and it also allows clients to re-validate my authority as well. Just because someone is a client now, doesn’t mean they will be a client tomorrow, and the Authority Positioning Package also does a great job playing “defense.” And we all know
good defenses win championships.
o What do you see is the long-term impact of using Authority Positioning?
This package allows me to tie other marketing directly to my Authority Package. I can link to “a free book” and have a link to my Amazon Best Seller book that Mike had me featured in.
o What is your advice to others who might be considering the “Done-for-You” Authority Positioning Packages from Mike Saunders?
You can certainly use Mike’s various packages at your own pace and speed, but this will cost you more time and more money. The Done-For-You package is THE surefire way to get you EVERYTHING you need to become The Authority in your Community for an incredibly great value. With the time I saved alone, I saved thousands on the Done-for-You package.
As an Entrepreneur, are you tired of feeling like you are INVISIBLE to your target audience?
I understand your struggle to grow your business, let’s face it…it’s hard to keep up with what is effective marketing these days with all the “shiny objects” that look like the perfect solution to increase your revenue. I know you’re tired of launching a marketing initiative only to “hear crickets”! Heck, the sound of crickets is really relaxing on a lazy summer evening….but not as a result of a marketing campaign!
I am the author of Amazon Bestselling book Authority Selling™, a contributor to The Huffington Post, Adjunct Marketing Professor at several Universities, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
My solution is a 3-Step Authority Positioning Blueprint. This done-for-You Package helps you Radically Optimize Authority & Reputation to become THE go-to expert in your field to eliminate stagnant business growth & keep you from being lost in a sea of noise. This is THE fastest way to grow your business!
My strategy is simple: I help you break out of obscurity. This is holding you back from your prospects seeing you as the obvious choice. This works to pre-sell you before they even connect for the 1st time!
I do not take on dozens of clients a month because I deliver a high-touch Concierge service to my clients with spectacular results!
Are you interested in building Authority Positioning as the #1 strategy to grow your business, brand, and influence? Let’s talk!
If you’re looking for some help with this, I invite you to book a complimentary Authority Marketing Discovery Call.