Authority Positioning for the Homeless?

Authority Positioning for the Homeless?

Question: do you give money to the homeless you pass on the street when walking or driving around town?  I don’t either….until last week, this guy, Leo, really caught my attention! My family and I just got back today from 7 days in Washington DC seeing all...
14 Creative Ways To Take Your Personal Brand To The Next Level

14 Creative Ways To Take Your Personal Brand To The Next Level

I was featured in a Forbes Expert Panel on “Taking Your Personal Brand to the Next Level” – pretty awesome! My teaching point was: Be An Educator And Advocate Provide solutions to the problems your target audience faces by being an educator, and...
{Podcast} Are You a Jack of All Trades or Master of One?

{Podcast} Are You a Jack of All Trades or Master of One?

In this episode I discuss the importance of making your marketing message clear and concise and focusing on your area of expertise – listen and learn how not everything you know is useful for authority positioning! Listen to “The Art of Authority...