Apr 28, 2018
Podcasts and Online Radio Shows are becoming one of the most efficient means of expanding your audience and getting your message out. Gaining serious traction since its invention, today “podcast” has become a buzzword to rival “blog” or “social” and is now one of the...
Apr 11, 2018
Do you feel like you are trying to look more important than you really are when you begin building our your Authority and Expertise to be more Influential to your target audience? In this podcast episode of The Art of Authority I discuss how to handle...
Apr 6, 2018
“Mike and his team did all the heavy lifting for me. All I had to do was focus on what I do best.” Executive Summary: Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full service graphic design, branding, and marketing company. He is...
Apr 3, 2018
Mar 1, 2018
What Is a Unique Selling Proposition and Why Do You Need One? A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes...
Feb 5, 2018
I am super-excited to announce the launch of my new podcast called the Art of Authority! Here’s the very 1st episode where I talk about The Authority Positioning Portfolio™ as a powerful Marketing Strategy. Click play below to...
Jan 4, 2018
Why is market segmentation and target marketing so important to a marketing strategy? I think it’s so important because it really is the starting point for a marketing strategy. And why would that be? Because you don’t know WHO you’re marketing to....
Dec 16, 2017
Dr. Stephen and Janet Lewis “Authority Positioning gets you seen” Executive Summary: As is a Chiropractor in Longview Texas, Dr. Stephen Lewis and Janet have a long history of helping people achieve their maximum potential. Dr. Stephen Lewis stays current on the...
Dec 9, 2017
Purple Cow: Transform Your Business by Being Remarkable is a book that presents Godin’s personal belief that creative advertising is less effective today because of clutter and marketing noise. The book recommends that companies produce remarkable products and target...
Dec 7, 2017
Why is it important to create effective marketing strategies but also follow through to really boost your competitive advantage. Hi my name is Mike Saunders and I own a company called Marketing Huddle. My company is a digital marketing agency focusing on Authority... 