Dec 26, 2018
We have all been taught over the years about the traditional buying cycle of customers where you start with a “Suspect,” and then it moves to “Prospect”, “Engage,” “Qualify”, “Propose,” “Defend,”...
Apr 8, 2018
I remember when my 3 daughters were learning to play, they were learning all the basic theory and notes and playing “Mary Had a Little Lamb” and scales…man alive I needed those noise-cancelling headphones!! But all of a sudden, the light switch would...
Dec 3, 2017
Why is it important to select the right strategic alliance partner for your company to work with? I can speak from experience in this and working with clients and doing interviews to my show influential entrepreneurs because I feel this is such a huge huge piece in...
Nov 4, 2017
Hey guys Mike Saunders the Authority Positioning Coach here- hey we’re going to talk today about a really interesting topic called “Servant Leadership” and it might sound counter intuitive to think about servant leadership as it applies to your...
Oct 28, 2017
Hey guys Mike Saunders, the Authority Positioning Coach bringing you another authority positioning asset. Now today we’re going to talk about something really important and it’s almost invisible until you see it in action and it’s called ZMOT. You...
Oct 14, 2017
originally appeared on Forbes May 2017 There is great business value in being viewed as an expert in your field. Benefits to positioning yourself as an authority include: peers giving greater weight to your opinions, consumers being more likely to purchase your...
Oct 7, 2017
originally appeared on Forbes July 2017 In this series, we’ve looked at the several ways being viewed as an expert will help you achieve your business goals. Expertise opens doors and increases your authority within your industry, lets you command higher fees, and...
Oct 21, 2016
originally appeared on Forbes December 2016 As an entrepreneur, establishing expert authority in an industry is essential. The success of this ongoing endeavor will provide a powerful platform to on which to build all other business development initiatives. For... 