See What Invisibility Is Costing You

You are not losing clients to a better advisor. You are losing them to what prospects find, or fail to find, when they look you up. Enter your numbers below. The meter is already running.

Your PracticeEnter what you know

New prospects who reach you per month Referrals, seminar attendees, and inbound inquiries combined.

Of those, how many do you close per month? Your honest average. Be conservative.

Your average commission per new client One annuity case, one IUL, whatever your typical first-year comp runs.

Share of researched prospects you lose to invisibility Of prospects who look you up and find little, the portion who quietly cool off. Default is deliberately conservative.¹

15%

Lifetime value multiplier A retained client is worth more than one sale. Set 1 to count first-year commission only.

1.0×

The BillUpdates as you type

          Invisibility Tax — Assessment
          
          Prospects who research you online first 2
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          Prospects lost to a thin footprint, per month
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          Clients lost to invisibility, per year
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          First-year commission forfeited
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          Lifetime value forfeited
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Clients lost / year

Annual tax you're paying

Enter your numbers and the annual cost of staying invisible appears here.

What It Costs to Stop Paying the Tax

Set each package price once. The verdict compares your annual tax against the one-time investment.

Preview

Premium Plus

Elite

Ultra

The payback anchor: advisors report a single annuity sale pays $12,000–$18,000 in commission. One recovered client can cover an entire package, and the Authority Positioning Portfolio® keeps working long after.

Bring your numbers. We'll map exactly where the leak is and what it's costing you.

Where the numbers come from

¹ This is your one adjustable assumption. It represents the share of prospects who look you up, find little, and quietly move on. It is set low by default so the estimate stays conservative and defensible.

² 96% of people referred to a financial advisor research that advisor online before making contact; 97% contact two or more advisors before hiring (Wealthtender, 2025). Acquisition-cost and revenue-per-client context: Kitces Research, 2026. AI-search share of prospect research: McKinsey AI Discovery Survey, 2025.

This tool provides an illustrative estimate based on the figures you enter and does not guarantee results. Authority Positioning does not guarantee any specific outcome. "As featured on" references do not indicate affiliation, endorsement, or sponsorship by any media outlet. Confirm and follow all compliance requirements applicable to your practice.

You just saw the number. Now here is what it costs to stop paying it. One recovered client can cover an entire package, and the Authority Positioning Portfolio® keeps working long after.