Watch to the end to unlock the next video.
Videos 1 to 4 complete
You've unlocked your complimentary press release.
A professionally written press release about you and your practice, syndicated to hundreds of online media sites, many of them ABC, CBS, NBC and FOX affiliate sites. A $495 value.
- 1. Claim your spot with the short form below.
- 2. A 30-minute Message Focus Session with Mike on Zoom, to find the angle worth announcing. We'll also look at what would amplify it.
- 3. My team writes it, your compliance department approves it, and it goes out.
Your spot is claimed.
Last step: choose a time for your 30-minute Message Focus Session with Mike. If this week is full, the next open date shows.
Choose My Message Focus SessionComplimentary press releases are for financial professionals. Availability is limited each month, because my team writes every one. A press release is a credible, searchable piece of proof with your name on it, not a guarantee of news coverage.
Prefer a full strategy conversation? Book a Clarity Call
Bonus Lessons: How Advisors Close the Gap
Build Your Authority Positioning Blueprint
Answer a few questions about your practice and receive a personalized Authority Positioning Blueprint.
Build My BlueprintYour path through the 7 shifts
How financial advisors move from invisible credibility to intentional authority.
Unlocks your press release
Bonus
Your Lesson Downloads
Each lesson's infographic unlocks as you finish its video.
What advisors say after they close the gap
Each advisor's experience is their own. Results vary and are not a promise of your outcome.
As Seen On

Your guide
Mike Saunders, MBA
The Authority Positioning Coach
For the last 7 years I have worked specifically with financial advisors. My work is helping experienced independent advisors close the Authority Trust Gap™, so the expertise they have already earned is easy for prospects to see, verify and trust before the first conversation.
- 1,500+ podcast interviews
- Adjunct Marketing Professor
- 5 published books
- Host of Influential Entrepreneurs®
- MBA in marketing
- 7 years working specifically with financial advisors
Go Deeper: The Report and the Book
What prospects check before they ever call you
96% of prospects research a referred advisor online before they reach out (Wealthtender, 2025). The report shows what they find, and what it costs when they find too little.
Download the 2026 Industry Report
Authority Domination, the book
The full playbook behind the 7 shifts: how advisors close the Authority Trust Gap™ and turn the expertise they have already earned into trust prospects can verify.
Get the Book