Podcasts and Online Radio Shows are becoming one of the most efficient means of expanding your audience and getting your message out. Gaining serious traction since its invention, today “podcast” has become a buzzword to rival “blog” or “social” and is now one of the most beloved and fastest growing forms of consuming content worldwide. Look around and you’ll find that very few, if any, of your competitors are taking advantage of this tremendous opportunity. Chances are you haven’t jumped into the game yet either.
Keep reading this short post and you’ll quickly understand what your competitors don’t – that there has never been a better time to leverage an Online Radio Show / Podcast to stand out from your competition while building Brand, Trust and Authority with your existing customers and prospects.
With a 20 minute phone call you can expand your brand in ways never before possible.
2017 Podcasting stats:
- 67 million Americans listen to podcasts monthly & 42 million Americans listen to podcasts weekly
- For the first time, a larger percentage of 25 to 54 year-olds listen to podcasts monthly than any other age group.
Benefits
- Brand Exposure – Creating a podcast about your brand allows you to highlight your company’s expertise, services and skills in your industry.
- Hidden Conversations – Another great advantage of using podcasts as a new marketing tool is you can disguise what may be a promotional copy as a genuine conversation.
- Brand Loyalty – Podcasts have a way to build brand loyalty and advocates. When listeners regularly tune in to your podcasts, they tend to build loyalty to you by knowing you will offer them something they need. This can lead to advocating for your business when someone asks or says negative things about your business. This can be beneficial down the line as the more loyalty you build, the more your brand name will grow through word of mouth.
Have you thought of expanding your subject matter expertise by launching your own podcast….but don’t know that you have the time or skills to do all the techy stuff?
Let’s chat about my done-for-you podcast package! Click to schedule a call
