Inside This Episode…

“Positioning Yourself as an Expert Authority: The Key to Building Trust and Credibility”

An Authority Positioning Portfolio® can help advisors stand out and close more deals. Mike Saunders, an authority marketing strategist and podcaster, explained that when all things are equal, people will do business with those they know, like and trust.

To build this trust, advisors must lead with value, be an advocate for their clients, and ensure their content is seen in powerful places. They should also back up their statements with research, not just their own ideas. Through these tactics, advisors can gain the credibility and trust necessary to make an impact on their clients and build a successful business.

Building Your Authority is Your #1 Priority™

In this episode, you will learn the following:

1. How can advisors stand out from the competition and close more deals?
2. What is the importance of developing trust with prospects and clients?
3. What are the basics of effective financial marketing for advisors?

One of the most steps financial advisors. most overlook on the path to trust and credibility is:

Establish a giver attitude and serving attitude.

Establishing a giving attitude and serving attitude is essential to developing trust with a prospect or a client. This begins by focusing on providing value and helping people understand the importance of the information and strategies being discussed.

Advisors should avoid getting too deep into the technical details, as this can confuse the listener and lose their interest. Instead, focus on creating empathy and being an advocate for the success of the individual.

Additionally, when providing content and information, advisors should focus on where the content is being seen. Platforms like LinkedIn, Twitter, and Facebook are all important, however, it is also important to consider other platforms such as podcasts, keynote speaking events, and even books. Doing this helps to increase credibility and trust with prospects as they see the content being seen on different platforms. It also allows advisors to demonstrate their expertise while not appearing to be bragging.

Finally, advisors should always strive to back up their statements and recommendations with research and methodology. This helps demonstrate that their opinions and advice are valid and worth considering.

Highlights From This Episode:

[00:00:58]

Advisors today are in desperate need of how to stand out from the competition. How do you pick one advisor over the other? Building your authority is your number one priority. Trust has to grow from the information you give and also from the gut.

[00:04:41]

When an advisor wants to position themselves as having information that a prospect or an ideal client would have, how much should they give? What you do provide is empathy and being an advocate for their success. Where your content is seen gives as much, if not more, value than the actual content.

[00:22:40]

There are two ways to pick up a client. One is to provide something that turns the light on for them. The other is to be there when that light bulb turns on for themselves. How can you continually provide value effectively and efficiently?