Oct 11, 2019
Mar 8, 2019
In this episode I speak with David C. Baker Author of The Business of Expertise. This is a true master-class in how to expand your influence to attract more clients to your business, listen and take a lot of notes….but more importantly, implement the ideas you...
Dec 26, 2018
We have all been taught over the years about the traditional buying cycle of customers where you start with a “Suspect,” and then it moves to “Prospect”, “Engage,” “Qualify”, “Propose,” “Defend,”...
Nov 17, 2017
Today we’re going to do a deep dive case study behind the scenes look at a few examples of ZMOT the Zero Moment of Truth because face it people will Google us before they call us and you know you and I both do it every single day. Right. I mean how many times...