Dec 26, 2018
We have all been taught over the years about the traditional buying cycle of customers where you start with a “Suspect,” and then it moves to “Prospect”, “Engage,” “Qualify”, “Propose,” “Defend,”...
Nov 17, 2017
Today we’re going to do a deep dive case study behind the scenes look at a few examples of ZMOT the Zero Moment of Truth because face it people will Google us before they call us and you know you and I both do it every single day. Right. I mean how many times...
Nov 10, 2017
So how is winning a chili cook off like competitive advantage and standing out in your business? Here’s a little story that happened just a few days ago literally. Every year our church has a chili cook off and my son and I have been doing a fun father son... 