As an Entrepreneur, are you tired of feeling like you are INVISIBLE to your target audience? I understand your struggle to grow your business, let’s face it…it’s hard to keep up with what is effective marketing these days with all the “shiny objects” that look like the perfect solution to increase your revenue. I know you’re tired of launching a marketing initiative only to “hear crickets”! Heck, the sound of crickets is really relaxing on a lazy summer evening….but not as a result of a marketing campaign!
As we go through this workshop today, I will guide you through a MASSIVE mindset shift that will allow YOU to quickly and easily become the HERO to your clients and prospects to help them transform their lives! All decision-making processes involve our emotions and subconscious which choose what we want to buy. But the Conscious Mind looks for reasons to Justify the decision to buy. Rational justification is what the conscious mind looks for. In the days of being able to shop in a Blockbuster or a record store or the bookstore …when we could see it, touch it, smell it, taste it., it was easier for the conscious mind to find reasons to justify those emotional decisions. But with Netflix, iTunes, Amazon we miss a lot of that experience and the opportunity for our emotions and subconscious to provide our conscious mind reasons to justify the things we want to buy.
That’s where Trust Triggers come into play. Trust Triggers have replaced the role of those experiences. You may have noticed when you’re on Netflix and you see things like “Trending Now” or “Popular on Netflix”. You’ll see the What’s Hot” section on iTunes. On Amazon you’ll see “customers who bought this item also bought” these items. These are “Trust Triggers”
You’re going to start noticing them a lot more after today. What these Trust Triggers are doing is creating what’s called the bandwagon effect. When we are seeking rational justification, and our emotions and subconscious can’t provide any other logical reasons to support our decision, the conscious mind often defaults to placing its trust in the crowd. The reason is I’m justified in my decision is because it’s what others with similar interest have done.
So when we can’t we can’t touch it and we can’t see it. Then our mind defaults to that bandwagon effect. Trust Triggers give the conscious mind reasons to rationally justify emotional decisions. And if you think about it, Trust Triggers are pretty much the only thing that stands between UBER and hitchhiking. As a passenger you are trusting what others have said about an UBER driver. And as a driver you are trusting what other drivers have said about this passenger. What would normally be an illogical decision to get into a stranger’s car, our brain is able to justify that as a rational decision because of simple trust triggers. Emotions and the subconscious also decide who we buy from.
Our conscious mind looks for reasons to justify that decision. We look at seller and product reputation. We want to know if this person understands my problem. Is this person is qualified to solve my problem? These are issues that our mind looks to resolve when making a decision on who we buy from. Authority Trust Triggers can provide that justification.
People want to work with Experts Authority Trust Triggers Position you as a Recognized Expert in your field Making it easy for the Conscious Mind to justify the decision to work with you Even if it costs more. With authority trust triggers – you talking about you doesn’t work. Authority Trust Triggers are based on “AUTHORITY HEURISTIC” Enabling others to determine your Expert Status for themselves. Just like it doesn’t work when the UBER driver comes up and says “hey you can trust me I’m a good driver, I’m not dangerous, you’ll be safe with me”. You just telling people that you are an expert doesn’t work either.
It sounds simple, but it’s so important Because that’s what stands in the way, so many times, of our subconscious mind being able to provide the conscious mind reasons to justify our decision.
Heuristics are unconscious ways that we process information more quickly than if we were to think about it consciously. The brain takes mental shortcuts to save time by thinking logically about things. There are many different ways (cognitive biases) that our brains have developed during the history of mankind to manage information in a faster way than rational thinking. The vast majority of our daily decisions are taken up by heuristic decision making. Ultimately, by relying on experts or authorities we are hitchhiking by means of their intelligence, and we become very susceptible to influence.
So what do we want to do?
We want to make it easy for others to call you an expert. Learn how in this Video Workshop: Using the Science of “Heuristic Authority Positioning” to become a RECOGNIZED EXPERT in Our Digital Attention-Span Economy