{"id":1127,"date":"2018-08-25T19:40:57","date_gmt":"2018-08-25T19:40:57","guid":{"rendered":"http:\/\/authoritypositioningcoach.com\/?p=1127"},"modified":"2018-09-03T23:34:16","modified_gmt":"2018-09-03T23:34:16","slug":"podcast-interview-with-marcus-sheridan-about-content-marketing-vs-authority-positioning-on-the-art-of-authority-podcast-ep-15","status":"publish","type":"post","link":"https:\/\/authoritypositioningcoach.com\/podcast-interview-with-marcus-sheridan-about-content-marketing-vs-authority-positioning-on-the-art-of-authority-podcast-ep-15\/","title":{"rendered":"{Podcast} Interview with Marcus Sheridan about Content Marketing vs Authority Positioning on The Art of Authority Podcast Ep-15"},"content":{"rendered":"<p>In this episode I speak with Marcus Sheridan about Content Marketing vs Authority Positioning<br \/>\nDo you remember when the phrase &#8220;content marketing&#8221; started? Now, it&#8217;s no longer even a relevant strategy&#8230;.not because it is not effective, but only because it should be integrated in a marketing strategy to educate and teach your target audience anyway!<br \/>\nThis is how I feel Authority Positioning will become in the near future!<br \/>\nToday it is a new &#8220;Blue Ocean&#8221; strategy, but in a short time, it will be a mandatory element of any marketing plan!<\/p>\n<p><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/user\/business-innovators-radio\/the-art-of-authority-podcast-with-mike-s_1\" data-resource=\"episode_id=15526110\" data-theme=\"dark\" data-autoplay=\"false\" data-playlist=\"false\" data-width=\"100%\" data-height=\"200px\">Listen to &#8220;The Art of Authority Podcast with Mike Saunders &#8211; Ep15-Marcus Sheridan-Content Marketing vs Authority Positioning&#8221; on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode I speak with Marcus Sheridan about Content Marketing vs Authority Positioning Do you remember when the phrase &#8220;content marketing&#8221; started? Now, it&#8217;s no longer even a relevant strategy&#8230;.not because it is not effective, but only because it should be integrated in a marketing strategy to educate and teach your target audience anyway! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153],"tags":[50,51,45],"yst_prominent_words":[7,6,70,555,140,557,554,552,13,328,558,556,553],"_links":{"self":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/posts\/1127"}],"collection":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":0,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/media\/950"}],"wp:attachment":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/tags?post=1127"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/yst_prominent_words?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}