{"id":1153,"date":"2018-11-21T15:55:10","date_gmt":"2018-11-21T15:55:10","guid":{"rendered":"http:\/\/authoritypositioningcoach.com\/?p=1153"},"modified":"2018-11-21T15:55:10","modified_gmt":"2018-11-21T15:55:10","slug":"podcast-interview-with-bestselling-author-mark-schaefer-on-building-your-authority-how-to-get-known","status":"publish","type":"post","link":"https:\/\/authoritypositioningcoach.com\/podcast-interview-with-bestselling-author-mark-schaefer-on-building-your-authority-how-to-get-known\/","title":{"rendered":"{Podcast} Interview with Bestselling Author Mark Schaefer on Building Your Authority &#038; How to get Known"},"content":{"rendered":"<p>In this interview, I chat with Mark Schaefer who will give you specific and actionable tips on how to grow your personal brand. Today, the influence that provides an edge in our world is determined by how well you\u2019re known. Being known is not the same as being famous. It\u2019s not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.<\/p>\n<p><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/user\/business-innovators-radio\/the-art-of-authority-podcast-with-mike-s_8\" data-resource=\"episode_id=16200623\" data-theme=\"light\" data-autoplay=\"false\" data-playlist=\"false\" data-cover=\"https:\/\/d3wo5wojvuv7l.cloudfront.net\/images.spreaker.com\/original\/7616e34bdfb693ff825167df4b33331a.jpg\" data-width=\"100%\" data-height=\"400px\">Listen to &#8220;The Art of Authority Podcast with Mike Saunders &#8211; Ep19 How to get Known with Bestselling Author Mark Schaefer&#8221; on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} \u2014 one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.<br \/>\nLearn More:\u00a0<a href=\"https:\/\/www.businessesgrow.com\/\">https:\/\/www.businessesgrow.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this interview, I chat with Mark Schaefer who will give you specific and actionable tips on how to grow your personal brand. Today, the influence that provides an edge in our world is determined by how well you\u2019re known. Being known is not the same as being famous. It\u2019s not about having millions of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153],"tags":[50,53,51,52],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/posts\/1153"}],"collection":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":0,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/posts\/1153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/media\/1155"}],"wp:attachment":[{"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/categories?post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/tags?post=1153"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/authoritypositioningcoach.com\/wp-json\/wp\/v2\/yst_prominent_words?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}