Your prospects decide whether to trust you before you ever meet.

The Authority Positioning Portfolio® puts podcast, press and TV proof where they look you up, in about 30 days, done for you. Built for experienced independent financial advisors.

Is your practice a fit?

3 quick questions
Years in practice
When a referral searches your name, they find
Ready to invest in growth in the next 60 days?
Complimentary. No obligation.
Mike Saunders, MBA
As featured on ABC, NBC, CBS and FOX
Mike Saunders, MBAThe Authority Positioning Coach
96%

Even a referred prospect checks you online first.

They search your name, decide whether you're worth the meeting, and never tell you the verdict. That's The Silent Verdict™.

96% of investors research a referred advisor online. Source: Wealthtender, 2025.

The Authority Trust Gap™. Drag the gold line to the right to see the difference.

Jordan Ellis retirement planner
Before After

Showing the before results.

Which advisor would you call first?Illustration with a fictional advisor.

The Trust Conversion Leak™

Some lead problems are trust problems.

You don't need more names. You need more of the people you already reach to say yes.

Seminars

Registered, then absent. The households who searched you and found little decided at home.

Referrals

A referral transfers attention. Visible credibility is what transfers confidence.

Proposals

"Let me think about it" often isn't price. It's a prospect who can't verify you yet.

The Authority Positioning Portfolio®

Four signals of earned trust, built for you in this order.

Each one makes the next more believable to prospects, referral partners and AI search.

1

Podcast Interviews

On Influential Entrepreneurs®. About 20 minutes of your time each.

2

PR & Media

Releases written for you and syndicated to hundreds of online media sites, many of them ABC, CBS, NBC and FOX affiliates.

3

TV Interview Segments

About four minutes on Zoom with an ABC, CBS, NBC or FOX affiliate station. We coach you first.

4

Book Publishing

An Amazon bestselling book built from your interviews, in the Ultra package.

Compare the packages

Free book for financial advisors

Authority Domination

The playbook for advisors who are tired of being the best-kept secret in their market. Get a printed copy mailed to you free, plus two digital books the moment you order. You just cover shipping.

Get the Free BookShips to U.S. addresses. Shipping and handling: $9.95.

Advisors in their own words

What changed when prospects could verify them.

One day on page one
"I had a Doctor worth over $40 million contact me. He Googled my name, my Fox news TV interview was only out for one day and it popped up on page #1."
Terry Register, CEO, Capsur Tax and Estate Planning
7 appointments
"We did a webinar last evening and had close to 100 registrants... about 30 attendees. I was able to make 7 appointments!"
Gary, Founder and President, Mansfield Financial Strategies
Worth every penny
"Searching my name showed link after link after link of press releases on me and my podcast. I'm a skeptic. No more."
Scott Kenik, Founder and Principal, Wealth Concepts Group

Individual experiences, not typical results. Most clients use their media to build credibility over time, and results vary by practice, market and how the media is used.

Hear it from advisors, and an industry voice.

George McReynolds

30 years in the business: "I don't have time to learn this, let alone to implement it."

Watch on Vimeo

Scott Kenik, Wealth Concepts Group

A self-described skeptic on what prospects now find when they search his name.

Watch on Vimeo

Renee Kennedy

After ten years of marketing programs that did not deliver: "He knows what he is talking about and he is fast."

Watch on Vimeo

Tom Hegna, retirement-income author and speaker

“Many of your clients left their previous advisor for you. That also means they could leave you.”

Watch on Vimeo

What happens next

A clear, low-pressure path.

1

Request your call

Answer a few questions and pick a time that suits you.

About 2 minutes
2

Clarity Call with Mike

See your Authority Trust Gap™ and your Invisibility Tax™ number in your own practice.

Complimentary
3

One recommendation

If it fits, one package and a dated next step. If it doesn't, you'll hear that too.

No pressure

Before you ask

The questions advisors ask first.

Will this get through compliance?

Nothing publishes until you approve it, so you can run every interview and release past your compliance team first.

I've never been on TV. What if I'm not good on camera?

TV interviews take about four minutes on Zoom. We coach you on talking points beforehand and provide a branded background.

How much of my time does it take?

About 20 minutes per podcast interview and about 4 minutes per TV interview. The team writes, schedules and publishes everything else.

My firm runs my marketing. Can I still do this?

Often, yes. On your Clarity Call we'll look at how your firm's marketing and compliance teams handle personal media, and how to bring it to them.

What if a placement doesn't happen?

Every interview and press release in your package is published as promised, or that portion is refunded. The guarantee applies per deliverable, not to the whole package.

The Authority Advantage™

Be the advisor they already trust.

Request a complimentary Clarity Call with Mike. Every call ends with one recommendation that fits your practice and your budget.

Prefer to learn first? Watch the 7 Mindset Shifts.

Next: three quick questions, then pick a time on Mike's calendar.
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