The Authority Positioning Portfolio®
Podcast interviews, syndicated press and ABC, CBS, NBC and FOX affiliate TV, built for you in about 30 days, so the expertise you already have is easy to see, verify and trust before the first meeting.
Why it matters
Before a prospect meets you, they search your name. If what they find doesn't match your experience, they hesitate. Seminar seats go empty, referrals go quiet and proposals stall at "let me think about it." That's the Authority Trust Gap™, and it costs advisors clients they never knew they lost.
Want the full picture first? Watch the 7 Mindset Shifts.
The Invisibility Tax™ is the revenue that leaks at each step when prospects can't verify you: who registers, who shows up, who books and who says yes. Most advisors have never put a number on it.
What changes
How it works
Each one makes the next more believable to prospects, referral partners and AI search. You do the talking. The team does everything else.
Your expertise in your own voice on Influential Entrepreneurs®, syndicated to Spotify, Apple Podcasts, iHeart, Audible and more.
A professionally written multimedia press release for your interviews, syndicated to hundreds of online media sites, many of them ABC, CBS, NBC and FOX affiliates, so you can say "As Featured On."
An interview with an ABC, CBS, NBC or FOX affiliate station: the strongest verification signal a prospect can find.
Your interviews become an Amazon bestselling book, the credential prospects keep on their desk. Included in Ultra.
In every package
Every interview comes with a complete marketing kit, so your media works inside the seminars, referrals and follow-up you already run.
A note from Mike
I've spent more than fifteen years working with financial advisors, and I've hosted over 1,500 interviews. The pattern never changes: the advisors who struggle to win new clients are rarely the least capable. They're the least visible. There's a gap between how good you are and how credible you look when a prospect checks.
The Authority Positioning Portfolio® closes that gap with proof you didn't have to claim yourself. You do the talking, about 20 minutes per interview. My team handles everything else, and nothing goes out until you approve it.
Because I personally conduct every podcast interview, I take on a limited number of new advisors each month. If we're a fit, I'll tell you. If we're not, I'll tell you that too.
Mike Saunders, MBA
Packages
Clear prices, no surprises. On your Clarity Call, Mike will recommend the one that fits your practice, or tell you if none does.
Trusted by advisors across the country: 50+ video reviews from clients. View now
Not sure where to start? What matters most to you right now?
See pricing and how fast it pays for itself. What is an average new FIA or IUL client worth to your practice in the first year?
Caution: your Invisibility Tax™
At $10,000 a client, losing just one a quarter to the credibility gap costs you $40,000 a year. That's your Invisibility Tax™.
Illustration only, based on the client value you entered and one lost client per quarter. It is not a projection or guarantee of results.
Your first earned proof across podcast, press and TV.
One-time investment · Placement guaranteed*
TV on ABC, CBS, NBC and FOX affiliates, plus everything in Premium Plus.
One-time investment · Placement guaranteed*
The full portfolio, including your Amazon bestselling book.
One-time investment · Placement guaranteed*
What happens after you say yes
30 minutes on Zoom with Mike. You see your Authority Trust Gap™ and get one recommendation.
Your interviews are scheduled and you receive the questions and talking points ahead of time.
About 20 minutes per podcast and about 4 per TV interview. You approve every press release before it goes out.
In about 30 days. Mike walks you through all of it on Zoom and shows you how to use it in your marketing.
Every interview and press release in your package is published as promised, or that portion is refunded.
Nothing publishes until you approve it, so you can run every interview and release past your compliance team.
Podcast, press and TV assets go live in about 30 days. The Ultra book takes about 60 to 90 days.
*The guarantee applies per deliverable, not to the whole package. If a placement cannot be secured, only that portion is refunded.
Advisors in their own words
A client heard his podcast on a flight and called to have him manage his retirement plan.
Watch on Vimeo"Oh, there's the TV star." What happened the day his NBC affiliate interview aired.
Watch on Vimeo"They literally spoon feed you." Why advisors who aren't marketers find it easy.
Watch on VimeoIndividual experiences, not typical results. Figures mentioned in these reviews are each advisor's own statements. Most clients use their media to build credibility over time, and results vary by practice, market and how the media is used.
Questions
Most advisors choose Elite because it puts them on ABC, CBS, NBC and FOX affiliates. Premium Plus is a strong start, and Ultra adds the book and the widest distribution. On your Clarity Call, Mike recommends one based on your practice, and you can upgrade later with 100% credit.
Nothing publishes until you approve it, so you can run every interview and press release past your compliance team first.
About 20 minutes per podcast interview and about 4 minutes per TV interview. The team writes, schedules and publishes everything else.
TV interviews take about four minutes on Zoom. You get talking points and coaching beforehand and a branded background.
Your TV interviews are with network affiliate stations (FOX in Premium Plus; ABC, CBS, NBC and FOX in Elite and Ultra), and your press releases are syndicated to hundreds of online media sites, many of them ABC, CBS, NBC and FOX affiliates. That is what lets you truthfully say "As Featured On."
It's built for experienced independent advisors who already earn clients through referrals, seminars, IMO programs or LinkedIn and want more of those prospects to trust them sooner. It doesn't replace anything you do; it makes it work better. If your practice isn't a fit, Mike will tell you on the call.
No. You answer questions you already answer for clients every day. The team writes, designs, publishes and builds the marketing kit, and Mike shows you exactly how to use it.
Podcast, press and TV assets go live in about 30 days. In Ultra, the book follows in about 60 to 90 days.
Still have a question?
Mike's AI assistant can answer common questions about authority positioning, the packages and how the process works, day or night.
AI answers can be imperfect. For anything about your specific situation, pricing or compliance, the Clarity Call is the place to confirm it.
Free book for financial advisors
The playbook for advisors who are tired of being the best-kept secret in their market. Get a printed copy mailed to you free, plus two digital books the moment you order. You just cover shipping.
The Authority Advantage™
Would it be a bad idea to spend 30 minutes finding out what prospects see when they search your name? On a complimentary Clarity Call, you'll see your Authority Trust Gap™ and get one clear recommendation, whether or not we work together.
30 minutes on Zoom · Complimentary · No obligation
Not ready to talk yet? Start with the 7 Mindset Shifts: short videos on how prospects decide who to trust before they ever meet you. Finish the first four and you can claim a complimentary press release package (a limited number each month).
Start the 7 Mindset Shifts
